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Are Influencers the Game-Changers for Experiential Marketing?

James Watts

Dec 12, 20232 min read

Are Influencers the Game-Changers for Experiential Marketing?

Experiential marketing has undergone a major shift, evolving into a powerful tool for brands to connect with consumers on a personal...

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Buckle Up for 2024: The Future of Influencer Marketing Trends

James Watts

Dec 11, 20232 min read

Buckle Up for 2024: The Future of Influencer Marketing Trends

Hey there, trend trackers and digital enthusiasts! With 2024 peeking around the corner, the influencer marketing landscape is revving up...

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The FTC’s Influencer Guidelines: What You Need to Know

James Watts

Dec 11, 20232 min read

The FTC’s Influencer Guidelines: What You Need to Know

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88% Of Consumers Have Purchased Products Based On Influencer Recommendations

James Watts

Dec 4, 20232 min read

88% Of Consumers Have Purchased Products Based On Influencer Recommendations

the impact of influencers on consumer behavior

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The Dos and Don'ts of Influencer Marketing: Lessons Learned from Real-Life Campaigns

Daren Mann

May 30, 20233 min read

The Dos and Don'ts of Influencer Marketing: Lessons Learned from Real-Life Campaigns

Valuable insights and actionable tips to help you leverage influencer marketing effectively, achieving optimal results for your brand

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Navigating Influencer Contracts: Key Clauses to Include and Negotiate

Daren Mann

May 30, 20233 min read

Navigating Influencer Contracts: Key Clauses to Include and Negotiate

What should you be looking for when it comes to navigating influencer contracts? Here are some key clauses to include and negotiate.

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Instagram Paid Partnership Vs Collaboration Posts - When to use them

Daren Mann

May 3, 20232 min read

Instagram Paid Partnership Vs Collaboration Posts - When to use them

A great way for brands and influencers to work together on Instagram is through paid partnerships and collaboration posts.

310 views0 comments

How To Become An Influencer & How To Monetise Your Content

Daren Mann

Apr 27, 20234 min read

How To Become An Influencer & How To Monetise Your Content

What is an influencer? An influencer, also known as a social media influencer or sometimes a content creator, is someone who leverages...

64 views0 comments

Daren Mann

Apr 5, 20232 min read

Does Size Matter as an Influencer?

Influencers and content creators have completely evolved over the past decade, and now, quite literally anyone on these social platforms...

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TikTok Stories: Why should you start using them for your business?

Daren Mann

Feb 22, 20233 min read

TikTok Stories: Why should you start using them for your business?

At this point in time, almost every social media mobile app has some kind of story functionality. So it’s no surprise that TikTok has joined

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How to switch-on high-quality uploads For Instagram

Daren Mann

Feb 22, 20231 min read

How to switch-on high-quality uploads For Instagram

Switching on high-quality uploads on Instagram is proven to instantly boost the aesthetics of your page and content.

64 views0 comments

Daren Mann

Jan 27, 20233 min read

Why your TikTok Campaigns Are Failing

TikTok, one of the most talked about social media platforms, has continued to have a massive rise in popularity. The TikTok app has been...

96 views0 comments

Daren Mann

Jan 25, 20232 min read

The Rise of Nano-Influencers In 2023

Nano influencers are typically classified as content creators with anywhere from 1,000 to 5,000 followers. However, defining nano...

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Top 5 Social Media Scheduling Tools for 2023

James Watts

Nov 15, 20223 min read

Top 5 Social Media Scheduling Tools for 2023

Social media is a constantly evolving and growing space where almost half of the world's population is active on platforms to stay up to...

150 views0 comments

Teen Social Media Use: The Risk of TikTok

James Watts

Sep 8, 20223 min read

Teen Social Media Use: The Risk of TikTok

Long gone are the days that social media platforms are primarily targeted at and used by teenagers. Yet it is hardly surprising to find...

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TikTok Launches Free Marketing Education Series for Small Business

James Watts

Jul 28, 20223 min read

TikTok Launches Free Marketing Education Series for Small Business

For marketers that want to increase brand recognition, there are few places out there with higher levels of engagement than TikTok. Pair...

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James Watts

Jul 25, 20223 min read

How to Schedule TikTok Posts

With a massive 49% of TikTok’s 1.2 billion active monthly users saying that they use the platform to help them make purchasing decisions...

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TikTok Introduce TikTok Pulse: Bringing Brands Closer to Communities

James Watts

Jul 7, 20223 min read

TikTok Introduce TikTok Pulse: Bringing Brands Closer to Communities

We are going to go ahead and say it - most brands should be on TikTok. Just take a moment to study the statistics and you will see just...

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TikTok Launches Made for TikTok 2.0 Series

James Watts

Jun 20, 20222 min read

TikTok Launches Made for TikTok 2.0 Series

Exciting news for brands, marketers and agencies that benefit from the exciting world of TikTok marketing - the TikTok-made ad industry...

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James Watts

May 20, 20224 min read

The Rise of Virtual Influencers

By its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...

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