Experiential marketing has undergone a major shift, evolving into a powerful tool for brands to connect with consumers on a personal...

Hey there, trend trackers and digital enthusiasts! With 2024 peeking around the corner, the influencer marketing landscape is revving up...

The FTC’s Influencer Guidelines: What You Need to Know

the impact of influencers on consumer behavior

Valuable insights and actionable tips to help you leverage influencer marketing effectively, achieving optimal results for your brand

What should you be looking for when it comes to navigating influencer contracts? Here are some key clauses to include and negotiate.

A great way for brands and influencers to work together on Instagram is through paid partnerships and collaboration posts.

What is an influencer? An influencer, also known as a social media influencer or sometimes a content creator, is someone who leverages...

Influencers and content creators have completely evolved over the past decade, and now, quite literally anyone on these social platforms...

At this point in time, almost every social media mobile app has some kind of story functionality. So it’s no surprise that TikTok has joined

Switching on high-quality uploads on Instagram is proven to instantly boost the aesthetics of your page and content.

TikTok, one of the most talked about social media platforms, has continued to have a massive rise in popularity. The TikTok app has been...

Nano influencers are typically classified as content creators with anywhere from 1,000 to 5,000 followers. However, defining nano...

Social media is a constantly evolving and growing space where almost half of the world's population is active on platforms to stay up to...

Long gone are the days that social media platforms are primarily targeted at and used by teenagers. Yet it is hardly surprising to find...

For marketers that want to increase brand recognition, there are few places out there with higher levels of engagement than TikTok. Pair...

With a massive 49% of TikTok’s 1.2 billion active monthly users saying that they use the platform to help them make purchasing decisions...

We are going to go ahead and say it - most brands should be on TikTok. Just take a moment to study the statistics and you will see just...

Exciting news for brands, marketers and agencies that benefit from the exciting world of TikTok marketing - the TikTok-made ad industry...

By its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...