A great way for brands and influencers to work together on Instagram is through paid partnerships and collaboration posts.

What is an influencer? An influencer, also known as a social media influencer or sometimes a content creator, is someone who leverages...

Influencers and content creators have completely evolved over the past decade, and now, quite literally anyone on these social platforms...

By its very nature influencer marketing is exciting and extremely fast-paced. The next big influencer, trend and viral product is always...

Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...

A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...

No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...

Management consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...

With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...

Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...

If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...

It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...

Influencer marketing is becoming a growing part of many businesses marketing strategies with larger percentages of budgets being...

Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...

It should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...

By now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...

IGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...