It isn’t difficult to see that TikTok wants longer videos on its platform. In the summer of 2021, the platform announced that it would be...

Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...

A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...

No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...

Short-form video is becoming an increasingly competitive space amongst social media platforms. It seems like not a month goes by without...

Management consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...

With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...

Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...

If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...

It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...

Influencer marketing is becoming a growing part of many businesses marketing strategies with larger percentages of budgets being...

Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...

It should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...

By now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...

Nearly everyone experienced lockdown at some point in 2020, and the upshot from that is that consumers went online in their droves. A...

The Blogger Programme believes that an influencer brief is a key component of any influencer marketing campaign, as it's how you...

In 2019, Instagram released a feature that filtered out comments and flagged them for being inappropriate. Through applying AI-powered...

IGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...

Do you want to attract more brands? TBP has put together a list of things that attracts brands to influencers, and, you will quickly...

What is Affiliate Marketing? Affiliate marketing is an up-to-date version of traditional commission selling. An affiliate marketer will...