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5 Tips to Nail Those Longer TikTok Videos

Owain

May 20, 20224 min read

5 Tips to Nail Those Longer TikTok Videos

It isn’t difficult to see that TikTok wants longer videos on its platform. In the summer of 2021, the platform announced that it would be...

64 views1 comment

What is the Right Balance Between Organic and Sponsored Content?

Owain

May 6, 20224 min read

What is the Right Balance Between Organic and Sponsored Content?

Being a successful influencer isn't just about creating great content. There are many skills that need to be perfected in order to ensure...

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5 Tips for Creating a Killer Influencer Brief

Owain

Apr 28, 20224 min read

5 Tips for Creating a Killer Influencer Brief

A clear influencer brief is the cornerstone of every high-performing influencer marketing campaign. Why? Because it offers your campaign...

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Reactive Marketing: Working With Influencers

Owain

Mar 22, 20224 min read

Reactive Marketing: Working With Influencers

No longer is influencer marketing seen as a stand-alone tool in the marketer's toolbox. Instead, forward-thinking brands are now seeing...

104 views0 comments

TikTok VS Instagram VS YouTube Shorts Analytics (via Creators)

Owain

Mar 15, 20223 min read

TikTok VS Instagram VS YouTube Shorts Analytics (via Creators)

Short-form video is becoming an increasingly competitive space amongst social media platforms. It seems like not a month goes by without...

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The Importance of Engagement Benchmarking in Influencer Marketing

Owain

Feb 11, 20223 min read

The Importance of Engagement Benchmarking in Influencer Marketing

Management consultant, author and educator Peter Drucker once wrote: “What gets measured gets managed” The ultimate goal of most...

68 views0 comments

Instagram Subscriptions: The Future of Content Monetisation?

Owain

Feb 8, 20224 min read

Instagram Subscriptions: The Future of Content Monetisation?

With a massive 2.9 billion visits a month, Instagram is the second biggest social media platform after Facebook. Pair this with the high...

74 views0 comments

Owain

Feb 1, 20224 min read

TikTok: The Next Generation of Brand Collabs

Every day more and more content creators start their influencing journey and begin growing their audiences on social media. So, it is...

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5 Influencer Marketing Trends to Watch in 2022

Owain

Jan 6, 20223 min read

5 Influencer Marketing Trends to Watch in 2022

If you love fast-paced, unpredictable and highly exciting topics then influencer marketing is certainly the one for you. Not only does...

120 views0 comments

The Psychology Behind Influencer Marketing

Owain

Dec 27, 20213 min read

The Psychology Behind Influencer Marketing

It’s a question we hear a lot: “Why does influencer marketing work” Most of us know that influencer marketing can help brands reach a...

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Owain

Dec 20, 20214 min read

How to Source the Right Influencers for your Brand

Influencer marketing is becoming a growing part of many businesses marketing strategies with larger percentages of budgets being...

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5 TikTok creators to look out for in 2022

Owain

Nov 23, 20213 min read

5 TikTok creators to look out for in 2022

Since its release in 2016, TikTok has moved seamlessly from a teen-focused platform to one of the most popular social media apps for any...

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How to Integrate Influencer Content into your Social Strategy

Owain

Nov 17, 20214 min read

How to Integrate Influencer Content into your Social Strategy

It should hardly come as a surprise that nearly 50% of marketers say that they will be allocating 20% of their marketing budget to...

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Working With TikTok Creators: What You Need to Know

Owain

Oct 25, 20216 min read

Working With TikTok Creators: What You Need to Know

By now, most of us will have heard of TikTok, we may have even explored the platform a little - but do you know how big of an opportunity...

53 views0 comments

Influencer Marketing in 2020: Authenticity

izzi1759

Dec 22, 20202 min read

Influencer Marketing in 2020: Authenticity

Nearly everyone experienced lockdown at some point in 2020, and the upshot from that is that consumers went online in their droves. A...

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How To Write A Powerful Influencer Brief

izzi1759

Dec 22, 20202 min read

How To Write A Powerful Influencer Brief

The Blogger Programme believes that an influencer brief is a key component of any influencer marketing campaign, as it's how you...

107 views0 comments

Instagram is Now Recognising and Flagging Fake Content

izzi1759

Dec 22, 20202 min read

Instagram is Now Recognising and Flagging Fake Content

In 2019, Instagram released a feature that filtered out comments and flagged them for being inappropriate. Through applying AI-powered...

103 views0 comments

izzi1759

Dec 22, 20203 min read

How To Make Great Content For IGTV

IGTV is Instagrams television ‘channel’ that rolled out on the 20th June 2018. It was designed to allow users to upload content that was...

34 views0 comments

izzi1759

Dec 22, 20203 min read

What Do Brands Look For In Influencers?

Do you want to attract more brands? TBP has put together a list of things that attracts brands to influencers, and, you will quickly...

56 views0 comments

izzi1759

Dec 22, 20203 min read

Affiliate marketing in 2020

What is Affiliate Marketing? Affiliate marketing is an up-to-date version of traditional commission selling. An affiliate marketer will...

52 views0 comments